News
Company activities and market insights from IDS.
5 Operating Principles Every Successful Distributor Applies
From outlet management to inventory optimization — operating principles drawn from the real-world practices of fast-moving consumer goods distributors in Vietnam.
Building a Distribution System Across 28 Northern Provinces for Vissan
A phone call after years out of touch, a challenging question, and a project to build a distribution system from zero across 28 northern provinces — this is a story I will always remember from my career in distribution.
Vietnam Passenger Car Oil Market May 2026: Castrol Holds the Top Spot in the Distribution Channel
Despite a slight month-on-month correction in the PCO market in May 2026, Castrol continued to strengthen its No. 1 position in the nationwide Aftermarket channel — gaining share across nearly all product segments. Compiled from the PCO POS Tracking Topline Report, May 2026.
One Week to Decide — How IDS Entered the Castrol Lubricants Business
In 2013, IDS was a fast-moving consumer goods distributor when an unexpected offer arrived: become a Castrol lubricants distributor — with one condition: launch within a week. This is the story of a decision that changed the company's direction.
Vietnam's Distribution Market 2025–2026: Trends and Challenges
Rising operating costs, the rise of D2C channels, and shifting consumer behavior are reshaping Vietnam's distribution industry. An analysis of the key trends for 2025–2026.
Vietnam Market Q1/2026: Two Opposing Forces and the Signals That Matter
GDP grew 7.8% but fell short of target; FMCG volume declined despite the Tet season; 55% of consumers named fuel their biggest financial burden. Compiled from the NIQ Consumer Sentiment & Retail Audit Q1/2026 reports.
What to know when choosing a distribution partner in Vietnam
Choosing the right distribution partner determines half of your success when entering the market. IDS shares the golden criteria and field-tested experience to help businesses make a wise choice.
Distributing imported products in Vietnam: Turning challenges into opportunities
With experience distributing over 1 million products for over 1,000 partners, IDS shares the common challenges of distributing imported products and how to overcome them for sustainable growth.
Offline distribution via General Trade: Is it really easy?
The traditional (GT) channel remains the backbone of Vietnamese retail. With experience distributing over 1 million products, IDS clarifies the hidden challenges and how to master this crucial channel.
Distributing industrial goods in Vietnam: Building trust, creating success
In industrial (B2B) goods, the distributor's reputation carries as much weight as the brand's. IDS analyzes the importance of trust and the key factors for building a strong industrial distribution system.