Mission & Core Values

Mission & Core Values

The cultural foundation that shapes how IDS thinks, behaves, and acts every day.

Brand Purpose

To build a kind business environment where employees, customers, and partners grow together sustainably.

Vision

To become a trusted distribution partner and the brand of choice in Vietnam, within the categories where IDS holds real strengths.

Mission

To help brands grow in the Vietnamese market through professional, transparent, and effective distribution and point-of-sale operations.

Our Credo

“Kindness is the foundation — nothing is impossible.”

Four Core Values

The four core values of IDS
1

Customer Dedication

“A satisfied customer — my responsibility.”

  • Always put customers’ legitimate needs and satisfaction first in every decision and action.
  • Listen first, never argue to win; apologize sincerely when IDS falls short, and act proactively to earn back the customer’s trust.
2

Nothing Impossible

“Act fast — see it through.”

  • Seize opportunities proactively — always say “Yes.” Work fast, effectively, and see things through.
  • Actively seek and embrace new challenges; keep training and sharpening professional skills.
3

Financial Integrity

“Transparent and honest in every transaction.”

  • Be honest with money, goods, assets, and data.
  • Never take, use, or hold money, goods, or assets that are not yours; never abuse position or authority for personal gain.
4

Care for Our People

“Teammates are our strength — success is shared.”

  • Support, guide, and motivate teammates to grow; never conceal mistakes or cover up wrongdoing.
  • Listen to understand; give honest, constructive feedback; recognize effort and progress, even when results fall short.

Three Brand Personalities

Kind

Kindness always comes first. Everyone who represents IDS shows kindness in every interaction and business relationship.

Straightforward

Honest, open dialogue is the foundation of lasting relationships within the IDS family — not only encouraged but expected in our workplace.

Open-minded

IDS people respect differences in personality, viewpoint, and approach. We listen before we judge, stay open to new ideas, and find common ground to collaborate.

Five Action Guidelines

01

Score, don’t hold the ball

“Act now — drive work to a result.”

  • Handle work proactively, without hesitating or waiting to be reminded.
  • If you can’t resolve it yourself, share information, coordinate, or hand it to the right person.
02

Be a player, not a spectator

“Get involved — share the responsibility.”

  • Participate actively, contribute ideas, and take on a fitting share of the work.
  • When you see a problem or an opportunity, speak up and help find a solution.
03

Be the solution, not the excuse

“Raise the issue — propose a way forward.”

  • When facing difficulty, focus on what can be done instead of offering excuses.
  • Report obstacles promptly and proactively propose solutions or ask for support.
04

Good — then better

“Always find a better way.”

  • Always look for a better solution in every task.
  • Welcome feedback and continuously improve quality and effectiveness.
05

Don’t complain — talk it out

“Right person — right issue.”

  • When there’s a problem or disagreement, talk directly with the person involved.
  • Listen openly, respect differences, and focus on solutions; no complaining behind backs or blaming.
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